Earlier this year, lockdown put the brakes on public transport big-time. Passenger numbers across Britain’s rail network dropped by 96%.
Earlier this year, lockdown put the brakes on public transport. Passenger numbers across Britain’s rail network dropped by 96%. When restrictions were lifted, the rail industry faced the challenge of ensuring passengers felt confident again to travel by train.
Zipabout was appointed by the Department for Transport to give passengers a personalised, real-time information service that would guide them safely through their journey. Using Zipabout’s Alert Me service through National Rail Enquiries ensured that rail passengers could avoid busy times and trains, choose alternative routes and maintain social distancing.
Passengers are now able to travel confidently and safely thanks to minute-by-minute info on crowding hotspots and timetable changes.
The service sends out more than a million personalised journeys each month. Further work with the University of Birmingham to calibrate and enhance our prediction capabilities means that Zipabout remains the only company that can accurately predict crowding on public transport systems.
“The integration of Zipabout’s personalised journey messaging service has really helped boost customers’ confidence by giving them updates on delays, disruptions and crowding.”
Jason Webb, Customer Information Director, Rail Delivery Group