Zipabout exists to create seamless journeys for everyone. In order to do that, we process a lot of data; data about the transport services you use, the journeys you make and the way you want to travel. We do this so we can create seamless journeys for you - not for everyone else. We want to serve you the best possible information to help you get from A to B, and that means we need to understand more than the average journey planner (or we'd treat everybody the same!)
We're not interested in your personal, identifiable information; we just need to understand every nuance of the journeys you make. Some of this is obvious -time, destination and mode for example - but some of it is less obvious (and somewhat more complicated). Additional things we may need to understand might be: reasons for travel (urgent time-sensitive meetings vs relaxed leisure travel); barriers to travel (anxiety, complex impairments, connectivity, facilities); preferences (budget, comfort, environmental impact, calories burned, best customer service, fewest modal changes)... The list goes on, and varies from person to person.
We only use this data to create the perfect seamless journey for you. We do not sell this data, nor do we personally identify you with it - we use it to serve you with the best journey we can, and we use it to help the transport operator provide the best service they can (and improve where they need to). We will never spam you, or send you irrelevant adverts and messages. We may occasionally try and make your day a bit better - perhaps a free cup of coffee as you wait for a train! - but it is not in our interests to let anybody abuse that trust. We only serve you information relevant to the journeys you make - nothing more. Full Stop.
When you see the Zipabout logo - on websites, in apps, or on any digital channel - you know you can trust the information. It will not be biased towards the operator or a particular route. It will not be hiding alternative options from competitors. It will not vary from channel to channel.
Our standards are important to us, and they are upheld by the companies we work with.
We do not collect any identifying information.
We do not know who you are.
We do not know your address, your place of work, your date of birth, your email address, your phone number.
We do not use or store your IP address for targeting purposes.
We do not collect hardware-based identifiers such as UDID, Mac Address.
We do not collect sensitive information (such as religion, political opinion, health…).
We do not create segments to specifically target children under 13 years old.
We do not process any information which could be used by Zipabout, directly or indirectly, with the help of a third party or otherwise, to determine the personal identity of users.
We will never sell your personal information