We've seen a worldwide shift towards digitalisation, and businesses are rapidly learning that they need new digital strategies to connect with consumers.
We’ve built our entire business model on an ethical foundation of data privacy. But how do we do it? And why do we care so much?
Alex Froom, our CEO, talks about the challenges in rail and how we can drive train usage back up.
Almost every industry is being targeted by cyber criminals and are having to increase their defences as a result. So, what can we do to protect rail?
Providing consumers with a personal digital space is crucial. But why is it important for the future of retail advertising to be non-intrusive?
The world is changing too much to only focus on historic data. Instead, we should look to the future by turning our attention to forecast data.
We’ve officially launched our new Now & Next feature. But what is it? And how does it benefit passengers?
Sometimes you just need to know what’s happening with your journey right now. That’s why we’ve developed Now & Next. Find out how it works!
Rail passengers arriving in York and London will now be offered the option to hop on a TIER e-scooter or e-bike to finish the final leg of their journey.
We've put together a list of UK stations, each with its own link and QR code. But when is this useful for passengers? And how does it work?
We're excited to announce that we've appointed Charlotte Pearce as our new Head of UK Rail.
SMS messaging is still relevant, important and necessary. But what are the benefits of SMS? And why have we introduced an SMS option to our own platform?
Mobile apps appear to be a hugely successful tool, but the reality is much darker. How do apps really work? And what are they failing to do for users?
In 2021, we saw huge innovation happen. And 2022 is set to be even bigger. But what progress will we see this year in the world of public transport?
As we near the end of the year, we’re reflecting on everything we’ve achieved as a business. Check out our highlights!
If you’re using public transport over Christmas, we’ve got a few insights and tips to make your journeys as seamless, stress-free and safe as possible.
We talk a lot about sustainability. But how can we be a key player in reducing CO2 emissions? And what are we doing as a business to help?
It's the everyday journeys that make the biggest difference. So, how can we reduce our carbon footprint? And how can we make transport more accessible?
The best solution to the fuel shortage is public transport. So how can we ensure that people have accessibility to the transport they need?
We know that your journey doesn’t end when your train gets in. Find out more about how our new features get you home safely.
Rail passengers now have the opportunity to access personalised travel information for their journeys through WhatsApp.
Read more about the launch of our retail pilot in partnership with SSP Retail and National Rail.
A hot topic among transport operators and city councils, are e-scooters the future of city transport or an accident waiting to happen?
Read about our work with the Conservative Party Conference 2021 to help delegates travel safely across Manchester.
As we return to travelling by rail, how can we ease passenger anxiety and regain confidence on public transport?
Read more about how our pioneering crowding data is helping passengers travel safely as we all return to the office.
Transport Focus highlights Zipabout's personalised messages as a vital tool for passengers in a new report.
Integrating e-scooters into the UK's public transport network for the first time to solve the First/Last Mile challenge.
Ground-breaking new pilot scheme powered by Zipabout technology and Pret aims to power UK's economic recovery.
We asked leading academics to put our unique passenger demand data to the test with impressive results.
Forecasting service demand is challenging but our data means we can accurately predict the busiest periods and help safe travel this festive period.
Helping Oxfordshire's bus passengers avoid crowding with personalised journey updates in first-of-its-kind service.
We caught up with the UK's Rail Minister to discuss the role of data in modernising the transport network.
What insights can we gain from a 12% uplift in passenger intent to travel across major train stations in England and Wales?
Our unique data technology chosen to help passengers return safely to rail.
Helping operators better understand passenger need during the Covid crisis with the launch of a new data dashboard.
Find out more about what the future holds for us and how we're shaping the customer journey within transport.
Zipabout and ScotRail partnership provides passengers with real-time journey updates in a first for Scotland's railway.
Read about how we are transforming passenger experience.
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