Looking back at the whole of 2022, we can see that by December 2022, Zipabout was sending over 2 million messages a month. That’s a lot of happy public transport passengers kept up-to-date on their journey.
And it’s an increase of almost 250% since the beginning of that year.
The growth in people opting to get their real-time travel updates on WhatsApp is even more impressive at 900%.
And the number of messages we sent over WhatsApp to customers in 2022 has increased by 950%.
When we attract new users to our real-time communication platform, they stay – in their droves. 75% of customers who use it on WhatsApp come back each quarter. (That’s for users just not using the service after the specified period. It is not users proactively asking to be opted out of messaging. Zipabout’s active opt-out rate is less than 2%.)
To put this in perspective, typical transport information apps struggle to get above 25% retention.
Just shows the huge stickiness of Zipabout’s personalised, no-app messaging approach - passengers really like using our service.
Transport operators can now access WhatsApp and Messenger for free to communicate with passengers, thanks to launch of new service Journey Alerts.
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