By analysing historic and realtime traffic flows in the UK and France and freight transit times between Dover and Calais (and the many routes that serve each port) we have helped P&O Ferries understand how investment in new ships can give them a competitive edge on the English Channel.
Our interactive tools – which visualise traffic flow data from multiple sources and operational datasets from P&O and relevant port authorities – show how events, traffic control measures and crossing schedules affect how quickly freight can get from UK to European road networks on a P&O ferry. The tools place P&O’s transit times in a comparative context with their main competitors, highlighting the factors required to offer the best cross-Channel service for freight and allowing them to make fully informed design and scheduling decisions in realtime.
By understanding traffic flow across the Channel, they can maximise capacity, improve customer experience, and ultimately influence how freight crosses the Channel in the future. While everyone is guessing how freight transit will be affected by Brexit, having the best possible understanding of the current situation means P&O are better informed about the future than anyone else.