East Midlands Trains

Using Passenger Connect to better understand passengers

Project overview

By providing a direct channel of communication between operator and passenger, we have helped East Midlands Trains (EMT) to better understand their customers in order to improve services, increase engagement and grow revenue.


Using the Messenger channel, Passenger Connect allowed EMT to notify passengers of journey disruption with personalised direct messages, all underpinned by the Zipabout transport data platform and a GDPR-compliant opt-in model.

For full use case head over to Passenger Connect