P&O Ferries

P&O used Zipabout to help understand road and rail traffic flows - including international road freight patterns - to help them redesign their ferries and timetables to better optimise capacity across the English Channel

We worked closely with P&O, Highways England and a number of road freight companies to create a realtime model of how freight and traffic flowed into and out of Europe across the 'Short Sea'. Based on the Zipabout platform, we were able to create a predictive model that allowed P&O to fully understand the impact of sailing times and road congestion on their service.