LNER are one of our most imaginative clients, using Zipabout to really put their passengers first

LNER were one of the first transport operators globally to use the, then brand new, enterprise platform to provide realtime personalised information to their passengers. Initially integrated into their retail system - working with their CRM partner Merkle - Zipabout power personalised messaging on different channels including the Travel Assistant app. One of our most engaged clients, LNER are always pushing things forward - which is great for UK Rail and exciting  to work with.