One of our most imaginative clients, LNER use Zipabout to really put their passengers first, wrapping brilliant customer experience around Zipabout technology.

LNER were one of the first transport operators globally to use our Enterprise platform to provide real-time personalised information to their passengers. Initially integrated into their retail system - working with their CRM partner Merkle - Zipabout power personalised messaging on different channels, including the Travel Assistant app.

One of our most engaged clients, LNER are always ready to innovate and push things forward for their passengers - which is great for both UK Rail and their customers. It also makes them very exciting to work with!