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Charlotte Pearce Head of UK Rail

Zipabout appoints a new Head of UK Rail

We're excited to announce that we've appointed Charlotte Pearce as our new Head of UK Rail.
March 3, 2022

We're excited to announce that Charlotte Pearce will be joining Zipabout as Head of UK Rail. In her new role, Charlotte will take responsibility for our commercial partnerships within rail in the UK. She will lead on the ongoing roll-out of personalised information services for all UK rail operators using Zipabout technology as well as spearheading new business development within the sector.

Charlotte said: ““I am so excited to work with the Zipabout team, strengthening and growing already established relationships across the Rail Industry. As the UK passenger network continues to bounce back, I am proud to be at the centre of this success."

Charlotte brings more than 25 years’ experience working within the transport sector across stakeholder engagement, new business and marketing. Over the last five years in particular, she has specialised in business development within the rail industry, working as business consultant for Knorr-Bremse Rail Systems (UK) Ltd, Industry Engagement Director for Rail Alliance and supported LNER with the media launch of the Hitachi Azuma fleet. Previously, Charlotte also led on communications and new business as Director of External Relations at the Community Transport Association.

Alex Froom, CEO at Zipabout, said: “This is an exciting time of growth for Zipabout as we look to expand both within and beyond the UK, so I’m delighted that our commercial rail partnerships will be taken forward by someone with such breadth of industry experience as Charlotte.”

Charlotte will take on responsibility for day-to-day rail activity from our outgoing Commercial Director Crispin Humm who moves to a new role within the bus industry. He will remain part of the Zipabout team in an advisory capacity.

Zipabout transforms the journey experience, empowering passengers on any transport mode to travel with confidence thanks to the pioneering use of personalised information services. Its technology creates a unique direct relationship between transport provider and passenger, enabling the delivery of real-time information tailored to individual passenger needs, as well as incentives and rewards to encourage sustainable behavioural change. Zipabout powers the ‘Alert Me’ service provided through National Rail Enquiries as well as similar services for rail operators across the UK.