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Global first as Zipabout powers personalised info for rail

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December 17, 2018

In a global first for the transport industry, National Rail Enquiries can now provide passengers with real-time personalised journey information.

Customers can signup for travel alerts via the ‘Keep Me Updated’ button, and will receive tailored information about their journey including information on alternative routes should their train be cancelled or delayed.

Alex Froom, Chief Product Officer at Zipabout, said:

“For years Twitter has been the main source of information for those looking for minute by minute information on travel news. Whilst Twitter is a great information tool people don’t want to scroll endlessly through news feeds to find out about delays to journeys that may not be relevant to them. By harnessing this new technology National Rail will be able to get bespoke, accurate information to customers in order to better help make their end-to-end journeys with ease.”