We know that personalisation is important, and it's been the norm for a while now - Amazon, Netflix and all your favourite companies make sure they personalise your experience so you get the most out of it (and avoid the things you're not interested in).
We use the same approach to make sure you get the information you need, and only you need. No more sifting through hundreds of updates on Twitter, or constantly asking for more information - we'll sift it for you, and the more we learn about your journeys the better we get.
It's great for transport operators too, because that deluge of tweets for a whole country look really bad and they don't help anyone! Our personalisation technology means you can provide the service your passengers need and want, and that makes everything better.