Getting Britain moving again during Covid-19

Earlier this year, lockdown put the brakes on public transport big-time. Passenger numbers across Britain’s rail network dropped by 96%.

But when restrictions were lifted, there was still a big question on everyone’s mind: ’Is it safe to travel on a train?”. The challenge for the rail industry was to make sure passengers could feel confident again about hopping on a train.

The answer was Zipabout. The Department for Transport appointed us to give passengers a personalised, real-time information service that would guide them safely through their journey. The bottom line was travellers could swerve busy times and trains, be given alternatives, and keep social distancing.

The Zipabout service is now there for anyone using National Rail Enquiries and has played a big part in getting passengers back onto trains

The impact

  • Passengers have been able to travel safely, thanks to minute-by-minute info on crowding hotspots and changing timetables
  • More than a million personalised journeys a month
  • Work with The University of Birmingham has further calibrated our prediction capabilities, meaning ZIpabout remains the only service that can accurately predict the crowding of public transport service

“The integration of Zipabout’s personalised journey messaging service has really helped boost customers’ confidence by giving them updates on delays, disruptions and crowding.”
Jason Webb, Customer Information Director, Rail Delivery Group