Helping vulnerable travellers access public transport

There are more than 13 million people in the UK registered disabled, and around 3 million adults with hidden disabilities – dementia, autism and anxiety to name a few. For them, using public transport can be a nightmare.

The NHS asked Zipabout to help them help disabled travellers. Originally their plan was to create an app, but this isn’t an audience with expensive smartphones.

So we set about developing a stand-alone, wearable device that would give step-by-stepadvice and journey support - without the user having to press a single button.

Working with Guide Dogs for the Blind, The Community Transport Association, the Rail Delivery Group and GWR, we developed a personalised journey planner that takes away all barriers to understanding, but has just about everything a disabled traveller needs to feel secure.

Trialled on GWR’s Cotswold line, we’ve had amazing feedback that’s helping us improve and refine the planner for all types of transport, with large-scale commercial trials coming up.