Most MaaS schemes currently focus on integrating multimodal transport on a single payment mechanism. While this is simple to deliver somewhere like Helsinki or London, where the transport network is already integrated, the reality is that elsewhere most networks are highly fragmented. The transport data that successful MaaS programmes require is often incomplete and unreliable thanks to asiloed approach to data across multiple operators and service providers.
Moreover, the current open data policy whereby operators ‘outsource’ their customer engagement to suppliers through customer information apps has only served to sever the relationship between vital operators and passengers. Operators rarely have any direct engagement with customers, and often no idea who is travelling on their services.
As it stands, MaaS has the potential to worsen this situation, with MaaS providers owning the entire relationship, leaving the passenger with no incentive to feed back any data to the actual provider of the physical transport service. The key to MaaS is understanding that sharing data and integrating underlying information systems on one technology platform increases the value of everybody’s offering and opens the door to genuinely innovative intelligent transport.